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Don't think of Database Management as a technical term - because what we are talking about here is profile information of your prospective and existing customers. This is marketing!

The power of direct marketing and email marketing lies in the structure of your database… contact details, demographics and customer behaviour are all areas of which you can use as a foundation for your database.

minervamail is flexible and allows you to build your own database structure using a web-based form process. The WEBENZ team can also guide you through this process.

Features Include:

  • Key fields such as First Name, Last Name and Email Address are compulsory in the database
  • Flexibility to create new fields ensuring that like information stays with like information (e.g. Demographics - Age, Gender, Income, Education, Location)
  • Assignment of Database Fields to Mailing Lists - each mailing list may have a combination of the same and different database fields. You have the ability to assign these and the flexibility to add new ones at a later date.
  • Integration with other database systems such as your Website, Internal Customer Systems such as CRM Software. minervamail is compatible with a range of data sources including csv files, Microsoft Excel Spreadsheets, Microsoft Access and Relational Databases.
  • Automatic management of unsubscribers, bounced email, and status of the subscriber
  • Flexibility to define single and double opt-in processes - ensuring integrity of your data and decreasing risk of 'spam'.

The minervamail database can also be integrated with your website for your customers to update their own information such as contact details and preferred mailing lists. The website interface is seamless - customers are interacting with your brand and no reference to minervamail is made.

The data is updated in the background and sent through to minervamail - leaving your customer satisfied that they have successfully updated and accessed their profile information.